Benefit Cosmetics
Introduction
The benefits of form and function
Benefit Cosmetics represents one of the industry’s most iconic brands that began life in San Francisco in 1976. The brand approached the Spacio team to restore the Victorian character of their Grade II listed Marconi UK HQ building in Chelmsford while delivering a modern, bright interior that reflected the global brand’s status.
PROJECT JOURNEY
The Brief
Spacio was approached by Benefit Cosmetics to restore the former glory of the interior of the impressive Grade II listed building. While needing to preserve the obvious charm of such an established site, Spacio were tasked with creating a design that captured the imagination of visitors and the company’s employees.
As an international market leader, Benefit Cosmetics needed an exceptional space that served as a strong visual ambassador for the brand. Also required was a glamorous look across all installations and furnishings that aligned with the company’s branding and bold pink colouring as well as the chic and glossy world of cosmetics.
PROJECT JOURNEY
The Space
The 20,000 sq ft Chelmsford site offered the unmistakable style you get with this kind of period property. However, while the potential could be seen, the space lacked the freshness and vibrancy you’d expect from a company whose business is focused on making people look and feel incredible!
Although the high-ceilinged main working area offered a lot of space and daylight, the layout of the existing office was suboptimal. Achieving an exceptional space required some mild remodeling, along with incorporating M&E and HVAC systems into the design. And so, the Spacio team set out to deliver such a space that the company would be proud of.
PROJECT JOURNEY
The Build
Walk into the site’s remodelled entrance, and you are presented with a bold and sophisticated look that seems lifted right out of a glossy fashion magazine. Combining traditional splendour with clean, modern lines, an exceptional first impression is offered to visitors and customers alike while showcasing the familiar brand.
The newly installed dining and relaxation areas complement the peach and pink hues of the main entrance with soft pastel tones. While providing a homely working space, the attention to detail can be seen in every feature, from ceiling globes to standing lights with a fashionista-style.
PROJECT JOURNEY
The Impact
The new UK HQ has a trendy and energising main workspace that inspires it’s team, with plenty of natural light blending with the dazzling white interiors and hanging LED lights, resulting in a chic aesthetic that perfectly befits their market position.
Benefit Cosmetics now has an HQ, where they proudly and warmly welcome visitors and customers. The headquarters reflects their industry pedigree while exceeding the customer’s expectations. It’s yet another thrilled customer in Spacio’s portfolio.
Project gallery
We couldn’t be happier with our new home. Thank you so much!“All of the staff here at the office and everyone that visits us are absolutely blown away. We achieve not only something that reflects our brand but also reminds us why the building is here.”
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